How to Buy
01.17.2011 | FAQ's | PRINT | SHARE
The appearance of the internet has made us all better shoppers. Product information, consumer reviews, and price comparisons at our fingertips helps us make informed purchases on a regular basis. Even with all this technology, the phrase “you get what you pay for” still holds true. Although you may find an incredibly low price on the internet, it is generally synonymous with fewer services, which does not always equate with the greatest value.
Successful businesses today charge the combined worth of their product and services. If no service after the sale is needed, the lowest purchase price may be the only consideration when making a purchase. When shopping for a critical piece of equipment, however, most people should also consider support after the sale. They want to know who to call when they are not satisfied with their product. They want to know who to call when the product stops working. They want to know who to call when they need to expand and need more products. Most importantly, they want to talk to someone about a purchase BEFORE they spend their money to make sure they have made the right decision about purchasing one unit as opposed to another.
Keeping those considerations in mind, Buyer’s has developed Estimated Retail Pricing (ERP). ERP is a guide to what you can expect for pay for a product. You may find prices lower than ERP. Many of the companies offering lower prices are strong, reliable companies who have found a place in the market offering quality, but limited (if any), services for less money than their full service competitors. In contrast, if your supplier is offering special delivery, kitchen design help, extensive installation, extended warranties, maintenance agreements, or any other specialized service, you may find sales prices to be higher than ERP.
REMEMBER:You get what you pay for! Make sure you are purchasing both a product and the services you need for your business to succeed.
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